Course Details

MARK 100 Principles of Marketing

3 hours lecture, 3 units
Grade Only

Description: This course is an overview of the foundations, principles, processes, and goals of marketing. Topics include ethics and social responsibility, global marketing and world trade, corporate marketing and strategies. Marketing strategies include product planning, development, pricing, distribution, and promotion. This course is intended for students majoring in business or others interested in a business setting such as managers and supervisors.

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This course can help you earn the following degree(s) or certificate(s):