Course Details

MARK 130 Advertising Principles

3 hours lecture, 3 units
Grade Only

Description: This course is a study of the principles and practices of advertising. Emphasis is placed on target marketing, consumer behavior, and Integrated Marketing Communications (IMC). This course is designed for students majoring in Marketing and anyone interested in employment or a career in the field of advertising.

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This course can help you earn the following degree(s) or certificate(s):