Course Details

HOSP 170 Event Promotion & Sponsorship

3 hours lecture, 3 units
Grade Only

Description: This course examines how to promote events and use events to endorse products, services and causes. Specifics covered include image, branding, advertising, publicity, and public relations, their importance to an event, the benefits and best practices of each. Also covered are the coordinating methods to secure sponsorship contracts. This course is designed for students interested in a career in hospitality and tourism or those interested in the area.