Course Details

JOUR 220 Principles of Public Relations

3 hours lecture, 3 units
Letter Grade or Pass/No Pass Option

Description: This course evaluates public relations as a growing profession. The course looks at the job opportunities for the practitioner, internal and external public relations (PR) and the staff as well as the counselor tasks. It investigates relationships with the media, organizing and executing campaigns. The use of photography, graphics and marketing is also studied. This course is designed for students interested in learning about the field of public relations.

Degree Link

This course can help you earn the following degree(s) or certificate(s):