Graphic Identity Guide
In order to present a positive, unified image of San Diego Mesa College to all our internal and external publics, we will introduce a comprehensive new Visual Identity program in 2009.
Included in the program are an institutional logo in four acceptible colors, Olympian Seal use, font identification and specifics on how to use them.
All of these images and guidelines for their introduction and use were developed in collaboration with the Executive Board, with recommendation of Comunications Services, and the Mesa Marketing Committee.
Along with the new logos, a practical guide designed to assist you in developing publications and electronic communications will be introduced.
This publication will explain Mesa's visual identity program and outline the required procedures for using them to build maximum recognition and awareness of San Diego Mesa College.
In addition, once the new standards are in place, each office should cease using anything other than what is designated.
Under the leadership of the Marketing Committee, Mesa's major recruitment and image publications are being redesigned for the future. We ask that all individuals involved in developing and publishing student recruitment and other printed public documents work with this committee to ensure that there is a consistent use of the identity that contributes significantly to promoting the quality image we all want San Diego Mesa College to project.
The success of the identity program will depend on faithful adherence to the guidelines. I ask your cooperation in upholding these standards so that Mesa College speaks with a clear, consistent and unified voice.