MARK 130 Advertising Principles
Description: This course is a study of the principles and practices of advertising. Emphasis is placed on target marketing, consumer behavior, and Integrated Marketing Communications (IMC). This course is designed for students majoring in Marketing and anyone interested in employment or a career in the field of advertising.
Check the Online Class Schedule for information about course Prerequisites, Co-requisites, Enrollment Limitations and Advisory information .
This course can help you earn the following degree(s) or certificate(s):